How to Build a Website for Your Small Business
Picture your small business website as a first impression for prospective clients. Is it user-friendly, and is it clear in conveying your business’ products and services? If not, visitors can lose interest and click away, which will not increase your repeat customer base.
Be Clear about What Your Business Is There For
With only a few seconds to hold your visitors’ attention and keep them on, you should make your value proposition and intent crystal clear as soon as people arrive on your homepage. Fantastic visual design, animation, and gorgeous photos can all enhance a website’s appearance, but it’s also important to take your business message into account.
Create a User-friendly Website
If you plan to build something from zero, the first thing you have to do is make sure you have the right team working on the project. Most importantly, you need both technical developers and information architects running the creative development process from the core. They won’t be there to just contribute conceptual ideas, but also to help you create a positive user experience.
Never Underestimate SEO
With a site that is not optimized for searches, you’re essentially removing all possibility for organic traffic or unanticipated encounters with your brand. If the technology solution must be ultimately guided by your idea, that’s still a good start, but need to make sure it jives with Google, Yahoo, and Bing. At the very least, you should have generated a site map and have all your title tags, heading titles, and site description filled out properly.
Breathe Life into Your Brand
Several corporate websites are short on soul, depending mainly on stock imagery and using boring business speak, boring content, and general web design. All of these make for poor user experience. And that’s a big problem, since your site plays a vital branding role. To create the best branding experience, just be yourself Talk to your customers real-time, and allow them reach each other by way of your brand.
Approximately 5 percent of traffic to business websites currently comes via cell phones, and in the following year, this number is predicted to rise considerably, with more smart phones seen to join the market and carriers endlessly boosting the capacity of cellular wireless standards. Therefore, your website must be designed not just for PCs, but also for mobile devices like smart phones and even basic phones.
Track Everything with Analytics
It’s important to track your online progress because you have to keep it in step with your company’s goals. If your budget is limited, just use the free Google analytics package. Once you have proven that your tags are working, pull weekly reports and closely examine user behavior on your site. Fortunately, it won’t take long for you to spot trends.